In an earlier post, I looked at the problems of tracking delayed conversions due to complex offerings, long sales cycles, and offline conversion.
Microsoft’s Ian Thomas has an excellent April 13, 2007 post on methods for allocating return when multiple referrers exist. His offering goes a long way towards helping to understand return with complex offerings […]
I’ve been trying out Google Audio Ads for one of my clients the last couple of weeks. In this post I’ll describe my experiences with Google’s vendor marketplace. In another post, I will write about how the campaign is going.
The first thing I find interesting is that the system is called “Audio Ads” instead of […]
I recently ran afowl of the Microsoft’s robotic crawler for their AdCenter. I had search phrases that had been in the system for almost a year suddenly rejected. Here’s the sequence of events
I added a single new term to my client’s account
Their robot went out and scanned the landing page
My newly added phrase was rejected […]
In a recent highly-digged rant Sugarrae, an SEO consulatant, went off on MerchantCircle. While some of what she said was accurate, her venom certainly made for all of it being fun reading. One thing that caught my eye was her characterization of MerchantCircle as “the mafia of business listings on the web.”
Hey, people are saying […]